recent PROJECTS
TURA
Project: International enterprise eyewear company Tura website redesign and launch
Objectives: clean, simple template-based design adaptable to many distinct brand personalities, allowing each to stand out / scalability / editorial feel / lasting power / full audience reach
Roles: research (user journeys) / user models, flows, & functionality / UI & UX design / wireframing & design
Objectives: clean, simple template-based design adaptable to many distinct brand personalities, allowing each to stand out / scalability / editorial feel / lasting power / full audience reach
Roles: research (user journeys) / user models, flows, & functionality / UI & UX design / wireframing & design
GRAIL
Project: Biotechnology company GRAIL participant questionnaire and administrator data capture design
Objectives: straightforward design/ optimal readability and controls / scalability /user-friendly flow and interface
Roles: user flows / intricate form design / functional design / wireframing / visual design
Objectives: straightforward design/ optimal readability and controls / scalability /user-friendly flow and interface
Roles: user flows / intricate form design / functional design / wireframing / visual design
WHICH WINERY
Project: Launch a new wine-industry brand and website from the ground up
Objectives: develop a modern look/feel for a wine-centric company, translate the company's vision into a fully-functional interactive website, create effective investment sales tools
Roles: creative direction / full identity design / web design and UI ,&UX design / research & content strategy
Objectives: develop a modern look/feel for a wine-centric company, translate the company's vision into a fully-functional interactive website, create effective investment sales tools
Roles: creative direction / full identity design / web design and UI ,&UX design / research & content strategy
InSIEME NETWORKS / CISCO
Project: custom application design for software-defined networking technology, specifically its first fabric-based networking controller
Objectives: interpret incredibly complex concepts to create an intuitive and logical application for network professionals
Roles: creative direction / UI/UX design / visual design
Result: Insieme was acquired by Cisco quickly after launch for $863 million.
Objectives: interpret incredibly complex concepts to create an intuitive and logical application for network professionals
Roles: creative direction / UI/UX design / visual design
Result: Insieme was acquired by Cisco quickly after launch for $863 million.
PEARSON EDUCATION
Project: Adapt Pearson educational materials to easy-to-follow, responsive, interactive online modules
Objectives: translate extremely dense textbook content into easy-to-follow lessons / incorporate clean and clear controls for coursework, interactive elements, videos and benchmark quizzes
Roles: creative direction / module mapping / user flows / UI/UX design / wireframing / visual design
Objectives: translate extremely dense textbook content into easy-to-follow lessons / incorporate clean and clear controls for coursework, interactive elements, videos and benchmark quizzes
Roles: creative direction / module mapping / user flows / UI/UX design / wireframing / visual design
Pike place fish market
Project: Site and e-commerce relaunch of Pike Place Fish Market
Objectives: majorly update an iconic, cherished Seattle brand's website while retaining the brand's personality / reflect the feel of the brick and mortar market with an online experience / integrate enhance and fun ordering capabilities
Roles: research / concept design / UI & UX design /visual design
Objectives: majorly update an iconic, cherished Seattle brand's website while retaining the brand's personality / reflect the feel of the brick and mortar market with an online experience / integrate enhance and fun ordering capabilities
Roles: research / concept design / UI & UX design /visual design
SELECT CLIENT LIST
|
Tura
GRAIL MSN Entertainment Pearson Education Pike Place Fish Market Microsoft Microsoft TV Nest Cisco Insieme BMW Starbucks CreativeLive America Ratings Corporation (Diamond Certified) |
Avaya
Hill's Pet Nutrition Johnson & Johnson Procter & Gamble Nike Qualcomm The Bill & Melinda Gates Foundation eBay ZT Amplifiers Huegah Catering Thinking Phone Networks Hi-Fidelity Tethys Bioscience Zumiez |
RESUME
JAIMIE MAGUIRE
Creative Direction / Visual Design / UX Design / Product Design
San Francisco
PROFESSIONAL EXPERIENCE
Camping World Corporate
UIUX Design Lead (March 2022 - present)
As UIUX Design Lead I head up the largest design faction of this Fortune 500 company and largest seller of RVs. RV Sales makes up 98% of Camping World's revenue, and my position is leading user experience initiatives to innovate and drive sales in this top ranking tier of the company. I manage a core team of designers in executing multiple company-wide projects and goals while growing customer engagement and sales.
Areas of Specialization: conceptualization, research, innovation, UIUX design, leadership and management
Tiger Club Design LLC
Owner & Creative Principal (2011 - present)
Areas of Specialization: conceptualization, research, prototyping, strategy, user experience, product design, interaction, visual design, branding and identity design, web and application design, 10-ft experience, print design, packaging design
Notable Clients/Projects: Tura, GRAIL, Pearson Education, MSN, Cisco, Insieme, Nest, Microsoft, BMW, Pike Place Fish Market, Creative Live, Hi-Fidelity
Billy Fez Productions, Inc.
Design Lead (2006 - 2010)
Areas of Specialization: web sites, visual design, user experience, interaction, motion design, production design
Notable Clients/Projects: Microsoft TV, AT&T, Cisco Telepresence, Microsoft Windows Phone, Microsoft Advertising, Microsoft Windows Live, Microsoft PeopleReady, Microsoft CIO Network, The Bill & Melinda Gates Foundation
EDUCATION
Digital Design Certification, with honors
City College of San Francisco
Bachelor of Arts in Visual Communications, cum laude
Ohio University, Athens, Ohio
SKILLS
Creative Direction, Visual Design, Interaction Design, Product Design, Prototyping, Web Design, Responsive Design, Research / Usability Studies, Branding & Identity, Packaging Design, User Modeling, Motion Design, Video, Photography, Sound Editing
APPLICATIONS / TOOLS
figma, Adobe CS, Jira, Confluence, UserZoom, Hotjar, Sketch, Omnigraffle, Development & Web Tools, Presentation Graphics, Sound Editing, Office / Productivity and Project Management Tools
Creative Direction / Visual Design / UX Design / Product Design
San Francisco
PROFESSIONAL EXPERIENCE
Camping World Corporate
UIUX Design Lead (March 2022 - present)
As UIUX Design Lead I head up the largest design faction of this Fortune 500 company and largest seller of RVs. RV Sales makes up 98% of Camping World's revenue, and my position is leading user experience initiatives to innovate and drive sales in this top ranking tier of the company. I manage a core team of designers in executing multiple company-wide projects and goals while growing customer engagement and sales.
Areas of Specialization: conceptualization, research, innovation, UIUX design, leadership and management
Tiger Club Design LLC
Owner & Creative Principal (2011 - present)
Areas of Specialization: conceptualization, research, prototyping, strategy, user experience, product design, interaction, visual design, branding and identity design, web and application design, 10-ft experience, print design, packaging design
Notable Clients/Projects: Tura, GRAIL, Pearson Education, MSN, Cisco, Insieme, Nest, Microsoft, BMW, Pike Place Fish Market, Creative Live, Hi-Fidelity
Billy Fez Productions, Inc.
Design Lead (2006 - 2010)
Areas of Specialization: web sites, visual design, user experience, interaction, motion design, production design
Notable Clients/Projects: Microsoft TV, AT&T, Cisco Telepresence, Microsoft Windows Phone, Microsoft Advertising, Microsoft Windows Live, Microsoft PeopleReady, Microsoft CIO Network, The Bill & Melinda Gates Foundation
EDUCATION
Digital Design Certification, with honors
City College of San Francisco
Bachelor of Arts in Visual Communications, cum laude
Ohio University, Athens, Ohio
SKILLS
Creative Direction, Visual Design, Interaction Design, Product Design, Prototyping, Web Design, Responsive Design, Research / Usability Studies, Branding & Identity, Packaging Design, User Modeling, Motion Design, Video, Photography, Sound Editing
APPLICATIONS / TOOLS
figma, Adobe CS, Jira, Confluence, UserZoom, Hotjar, Sketch, Omnigraffle, Development & Web Tools, Presentation Graphics, Sound Editing, Office / Productivity and Project Management Tools
| Jaimie Maguire resume |