20 YEARS OF REAL WORLD DESIGN EXPERTISE
Experience matters and I have a ton of it.
Based in San Francisco and working in the SF Bay Area innovation hub for twenty years, I have seen it all. I've worked with start-ups, non-profits, and enterprise giants. I've helped each of these sectors realize their digital and fiscal dreams through custom apps, stunning online experiences, and technological breakthroughs. I've lead cross-functional teams both as an entrepreneur and as a key member of corporate teams. I've collected some fantastic stories along the way as well!
Based in San Francisco and working in the SF Bay Area innovation hub for twenty years, I have seen it all. I've worked with start-ups, non-profits, and enterprise giants. I've helped each of these sectors realize their digital and fiscal dreams through custom apps, stunning online experiences, and technological breakthroughs. I've lead cross-functional teams both as an entrepreneur and as a key member of corporate teams. I've collected some fantastic stories along the way as well!
recent PROJECTS
TURA
Project: International enterprise eyewear company Tura website redesign and launch
Objectives: clean, simple template-based design adaptable to many distinct brand personalities, allowing each to stand out / scalability / editorial feel / lasting power / full audience reach
Roles: research (user journeys) / user models, flows, & functionality / UI & UX design / wireframing & design
Objectives: clean, simple template-based design adaptable to many distinct brand personalities, allowing each to stand out / scalability / editorial feel / lasting power / full audience reach
Roles: research (user journeys) / user models, flows, & functionality / UI & UX design / wireframing & design
GRAIL
Project: Biotechnology company GRAIL participant questionnaire and administrator data capture design
Objectives: straightforward design/ optimal readability and controls / scalability /user-friendly flow and interface
Roles: user flows / intricate form design / functional design / wireframing / visual design
Objectives: straightforward design/ optimal readability and controls / scalability /user-friendly flow and interface
Roles: user flows / intricate form design / functional design / wireframing / visual design
WHICH WINERY
Project: Launch a new wine-industry brand and website from the ground up
Objectives: develop a modern look/feel for a wine-centric company, translate the company's vision into a fully-functional interactive website, create effective investment sales tools
Roles: creative direction / full identity design / web design and UIUX design / research & content strategy
Objectives: develop a modern look/feel for a wine-centric company, translate the company's vision into a fully-functional interactive website, create effective investment sales tools
Roles: creative direction / full identity design / web design and UIUX design / research & content strategy
InSIEME NETWORKS / CISCO
Project: custom application design for software-defined networking technology, specifically its first fabric-based networking controller
Objectives: interpret incredibly complex concepts to create an intuitive and logical application for network professionals
Roles: creative direction / UI/UX design / visual design
Result: Insieme was acquired by Cisco quickly after launch for $863 million.
Objectives: interpret incredibly complex concepts to create an intuitive and logical application for network professionals
Roles: creative direction / UI/UX design / visual design
Result: Insieme was acquired by Cisco quickly after launch for $863 million.
PEARSON EDUCATION
Project: Adapt Pearson educational materials to easy-to-follow, responsive, interactive online modules
Objectives: translate extremely dense textbook content into easy-to-follow lessons / incorporate clean and clear controls for coursework, interactive elements, videos and benchmark quizzes
Roles: creative direction / module mapping / user flows / UI/UX design / wireframing / visual design
Objectives: translate extremely dense textbook content into easy-to-follow lessons / incorporate clean and clear controls for coursework, interactive elements, videos and benchmark quizzes
Roles: creative direction / module mapping / user flows / UI/UX design / wireframing / visual design
Pike place fish market
Project: Site and e-commerce relaunch of Pike Place Fish Market
Objectives: majorly update an iconic, cherished Seattle brand's website while retaining the brand's personality / reflect the feel of the brick and mortar market with an online experience / integrate enhance and fun ordering capabilities
Roles: research / concept design / UI & UX design /visual design
Objectives: majorly update an iconic, cherished Seattle brand's website while retaining the brand's personality / reflect the feel of the brick and mortar market with an online experience / integrate enhance and fun ordering capabilities
Roles: research / concept design / UI & UX design /visual design
SELECT CLIENT LIST
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Tura
GRAIL MSN Entertainment Pearson Education Pike Place Fish Market Microsoft Microsoft TV Nest Cisco Insieme BMW Starbucks CreativeLive America Ratings Corporation (Diamond Certified) |
Avaya
Hill's Pet Nutrition Johnson & Johnson Procter & Gamble Nike Qualcomm The Bill & Melinda Gates Foundation eBay ZT Amplifiers Huegah Catering Thinking Phone Networks Hi-Fidelity Tethys Bioscience Zumiez |